Maribel García Benítez

Maribel García Benítez is a psychologist, personal and professional transformation mentor, and recognized Top Voice on LinkedIn. She is the creator of the Garben Juntos Method, an innovative seven-phase approach that helps professionals and organizations rediscover their authenticity, strengthen their values, and empower what makes them unique.

In this new episode of HyboTube, we talk with her about the future of employer branding, the role of purpose in organizations, the challenges of modern leadership, and how to build a connected culture in a hybrid work environment.
Her honest and thoughtful responses invite reflection and offer a human perspective on the major challenges companies will face in 2025.

How can companies attract talent in a competitive market?

Maribel encourages companies to look inward before looking outward. She emphasizes organizational self-awareness as the first step toward a genuine and effective employer branding strategy.
Truly understanding the people who make up the organization allows it to project a coherent and attractive culture to the outside world.

How can the employee experience be improved during onboarding?

The onboarding process shouldn’t be limited to the first day. According to Maribel, it should begin even before the employee’s first day and extend through the first six months, until the employee achieves autonomy.
She highlights the importance of personalized support, honest communication, and a human structure that fosters integration.

What impact will the 37-hour workweek have on company perception?

Maribel points out that there’s no one-size-fits-all answer. Every company is a unique system, so generalizing measures can be ineffective.
What’s essential, she says, is to align goals, talent, and real flexibility, focusing less on the number of hours worked and more on purpose and value contribution.

How can companies communicate their values to attract new generations?

For younger generations, purpose is not a bonus—it’s intrinsic to work.
Maribel explains that company culture starts with leaders and spreads naturally throughout the organization.
She recommends working internally on mission, vision, and values with authenticity rather than marketing language, in order to create genuine connection.

How to balance cultural fit and diversity in hiring?

Instead of trying to fit everyone, companies should show themselves as they truly are to attract people who resonate with their culture.
Forcing a “fit” can lead to frustration in the medium term.
The key lies in communicating authentically, without fear of not appealing to everyone.

How to humanize the recruitment process and avoid ghosting?

Maribel criticizes impersonal and rigid hiring processes.
She advocates for interviews that feel more like conversations between people than formal exams.
She insists that HR should be the most human department in the company, not one driven by cold scripts.
The key, she says, is authenticity and empathy in every interaction.

What is the Garben Juntos Method?

Although Maribel no longer implements it as a formal program, she still applies its core principles.
The method consists of seven phases that help organizations better understand the relationship between company and employee throughout the entire journey — from attraction to exit.
It proposes accompanying the employee experience with humanity, purpose, and awareness.